what is fig?
fig (farm in grid) is a highly secure and trusted platform where any farmer can register for free. after registration, the fig team completes verification. once verified, the farmer receives a login and password and a permanent fig qr code.
when someone scans this permanent qr code, they can view the farmerโs verified profile: contact details, photos of the farm, cultivation practices, certifications, and more. for every batch of produce sold, the farmer can easily add batch-specific details (harvest date, variety, inputs used, location, quantity, etc.) so buyers can trace each batch to its origin.
why use fig?
- free, verified identity: farmers join at no cost; profiles are verified by the fig team to build trust.
- one qr for life: a permanent code thatโs easy to print on labels, packs, or display boards.
- batch-level traceability: record details for each batch in minutes; buyers can see what they are purchasing.
- market visibility: a clean public profile with photos, practices, and certifications boosts reach and credibility.
- consumer confidence: scanning reveals authentic, up-to-date data from figโs secure database.
- fair trade and branding: transparent origin stories help justify price and build loyal customers.
- organization ready: cooperatives, fpos, and ngos can manage and showcase networks of verified farmers.
- security and control: login-based updates; farmers control what they publish while fig safeguards data.